Monday, the S&P 500 closed at 1676. The median 2014 year-end target for the index among Wall Street equity strategists, according to a poll by Bloomberg, is 1900 — 13% above today's levels.
Thus, a new report from Société Générale's asset allocation team — which calls for a 15% correction in the stock market in the first quarter of next year, followed by a multi-year journey back to where the index sits today — may come as a bit of a shock.
SocGen S&P 500 price targets
SG Cross Asset Research/Global Asset Allocation
SocGen's new S&P 500 price targets.
In the report — titled "S&P 500: -15% in sight, then the big sleep" — SocGen's global head of asset allocation, Alain Bokobza, explains how an unwind of easy money policies at the Federal Reserve and ongoing dysfunction in Washington will cause the stock market to languish.
"Strategically, we advise investors to switch into eurozone and Japanese equities, where economic policy is much clearer, monetary policy very loose and positioning is low," says Bokobza.
The strategist lays out the case in the report:
Between now and the end of the year, any decline in the S&P 500 is likely to be limited given that the Fed is still injecting liquidity. We expect the S&P to be at 1600 by year-end, in line with our technical analyst’s forecast (1560+/-10pts).
SG economists expect the January FOMC meeting to be the most likely timeframe for tapering. They look for the first move to be $20bn (instead of the $5-10bn previously expected by the market).
We expect the drop to accelerate at the start of 2014 as the market starts pricing in the end of asset purchases (i.e. well before the market’s Fed tapering expectation). The S&P 500 should dip to 1450 on our estimates, down c.15% from the peak.
Keep in mind the S&P 500 fell by -16% after QE1 stopped and by -17% after the end of QE2.
From Q2 2014, the S&P 500 should start to recover slowly after a technical rebound (c.+7%), as 'Growth' returns to the forefront. We see the S&P 500 at 1600 by the end of the year, so 2014 should be rather flat.
In the two to three years that follow, the U.S. equity index should remain relatively flat, burdened by higher yields (rate hikes in mid-2015), a higher U.S. dollar and limited earnings growth (Return on Equity is already high), but supported by better economic prospects and a new shareholder value cycle, staving off a bear market.
The SocGen report calls Fed tightening "a cap on the U.S. equity market," pointing to liquidity as "the main driver of U.S. equities since 2008."
Simply put, stocks will not be able to handle higher interest rates.
"U.S. equities have been able to absorb the recent increase in the [10-year] bond yield without panic thanks to a high equity risk premium," says Bokobza. "The U.S. equity risk has dropped from 6.8% to 4.7% over the last 10 months. According to our proprietary risk premium model, U.S. equities can absorb only c.80 [basis points] more; i.e., a bond yield of around 3.4% (to normalise our risk premium at its long-term average)."
The surge in long-term interest rates that accompanied a big sell-off in the Treasury market this summer as investors anticipated a tapering of quantitative easing did not weigh much on the stock market, but the 10-year yield only made it to 3.0%.
global market valuations
Datastream, SG Cross Asset Research/Global Asset Allocation
Note: Red line = linear regression. Return on Equity = 12-month forward earnings/current book value.
SocGen says the U.S. stock market — along with Switzerland's — is the most expensive in the entire world, as the chart at left illustrates.

"We continue to find some value in U.S. equities, but we particularly like financial sectors," writes Bokobza. "The rest of the market is now back to pre-crisis levels, trading at 3.2x book value. Over the last 30 years, the only period non-financial U.S. stocks traded higher was during the dot-com bubble (1997-2001), when markets entered into a period of 'irrational exuberance'."
From a fundamental standpoint, SocGen argues that it's becoming increasingly difficult for companies to deliver on earnings expectations.
"While the profitability of U.S. companies is already relatively high, earnings momentum remains in negative territory and is decreasing," says Bokobza. "It will be increasingly difficult for U.S. companies to beat consensus expectations. Last year earnings growth expectations for 2012 and 2013 were revised down sharply from the double-digit level. The consensus expects 10% earnings growth for 2014 and 2015."
But what about the Great Rotation?
"There is more money in U.S. equities now than in 2007 (not the case for European equities)," writes Bokobza. "Everyone has found good reasons to buy U.S. equities, even if some of those reasons are incompatible with one another: economic recovery, monetary stimulus, energy revolution, safe haven area or simply a lack of alternatives."
"After gaining 170% since March 2009, we believe that U.S. equities are a tired and crowded asset now."
investors overweight equities
EPFR, SG Cross Asset Research/Global Asset Allocation