Jeffrey Gundlach’s Milkshake, Sex And Drug Paraphernalia Bring All The Investors To The Yard

 

Suck it, TCW. No, really. Do it.

Congratulations are in order for Jeff Gundlach and the DoubleLine Team! In addition to being ranked number one globally in asses (on tape), the new firm has gathered the most assets among 2010 fund launches. Naturally this calls for a celebration and a screening of Ass Traffic Volume 2 at the office would probably be most fitting, if anyone has a copy lying around.

Jeff Gundlach’s new fund is the most successful mutual fund launch of the year, but it is not the only success. Numbers just out from Morningstar show that Pimco, AQR and Fairholme are also pulling in assets with new mutual funds. The data was released by Morningstar in its May U.S. Mutual Fund and ETF Asset Flows report. Of the 80 non-target date funds launched so far in 2010, DoubleLine Total Return has pulled in $610 million since its early April launch. That puts DoubleLine’s fund more than $100 million ahead of the No. 2 new fund — Pimco EqS Pathfinder, an equity fund which pulled in roughly $500 million over a similar time span. The Pimco fund is PM’d by a pair of former investment professionals who jumped from Franklin Resources’ Mutual Series family.

The news must be especially sweet to Gundlach, who founded DoubleLine after leaving TCW last December. At TCW, he was the PM for TCW Total Return, a rival fund to Pimco’s flagship Total Return fund PM’d by Bill Gross.