Instinct says this list could be longer — a lot longer. But Loren Steffy, on his jaunty Houston Chronicle business blog, has published his 20 most annoying business expressions:
- Paradigm shift. The most overblown euphemism for “change” since “sea change.”
- Sea change.
- Swung to a profit/loss. A staple of Wall Street Journal earnings stories, it conjures images of Tarzan as an accountant.
- Downsize (or its variations including “right sized” or “reductions in force.”). They’re being fired, folks.
- Sell off. There’s no selling without buying.
- Leaving for personal reasons/to spend more time with his family. Yeah, right.
- The pendulum has swung too far. Based on my understanding of physics, pendulums, by definition, can’t swing too far.
- We are cooperating fully with the investigation. After which our CEO will be leaving to spend more time with his family.
- Profit taking. It’s called selling.
- Reviewing our strategic alternatives. It’s called selling.
- Merger of equals. The business version of jumbo shrimp.
- Forward-looking statements. Lawyers must get paid by the word. For the rest of us, “forecast” or “prediction” works just fine.
- Quiet period. A legal fiction that grew out of a rule prohibiting companies from hyping their stock before selling shares to the public.
- Greed is good. It’s a misquote, it’s overused, and if you think it’s funny, you missed the point of the movie.
- Pre-owned. A mangling of the English language to avoid the truth: used.
- Pre-approved. A mangling of the English language to hide how lenders see you: a sucker.
- Zero-percent financing/interest. How about “no interest”?
- The next Enron. There will never be another.
- Organic growth/grow the business. Plants and animals grow. Businesses, at least successful ones, expand.
- The customer experience. I don’t want to have an experience. I just want to buy stuff and leave.
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